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CASE STUDY 2026

Minato Sushi — Premium Restaurant Experience

Premium sushi restaurant brand experience

Restaurant Branding • Hospitality • Visual Identity • Web Development

Minato (港) — the authentic Japanese word for "Harbor" or "Port." A new premium sushi restaurant preparing to open its doors, seeking a complete brand identity and digital presence that reflects the sophistication of Japanese culinary tradition.

The client approached us with trust in our creative vision, requesting a complete branding package including logo design, brand guidelines, social media assets, and a clean, classy e-commerce website for online ordering. The challenge was to create a brand that bridges Japanese tradition with the coastal charm of Port El Kantaoui.

The logo combines the letter 'O' from Minato with a sea wave, creating a round silhouette that represents both rolling sushi and ocean waves — symbolizing a sanctuary where journeys begin, cultures converge, and the freshest seafood arrives from the ocean.

Brand Identity Guide

Explore the complete brand identity system — logo design, color palette, typography, and visual guidelines for Minato Sushi.

Brand Meaning & Symbolism

Definition

Minato (港) is the authentic Japanese word for "Harbor" or "Port" — representing a sanctuary where journeys begin and cultures converge.

Logo Design

The logo fuses the letter 'O' with a sea wave, creating a round silhouette representing both rolling sushi and ocean waves.

Local Connection

Creates a perfect bridge between Japanese tradition and the coastal charm of Port El Kantaoui, aligning naturally with maritime surroundings.

Brand Purpose

Authentic, memorable, and sophisticated — carrying a premium feel that appeals to a diverse clientele while respecting Japanese culinary roots.

Problem

New restaurant needing complete brand identity from scratch — logo, guidelines, social media assets, and an e-commerce website for online ordering that reflects premium quality and Japanese authenticity.

Solution

Complete branding package with wave-inspired logo, comprehensive brand guidelines, social media templates, and a clean, modern e-commerce website for seamless online ordering.

Outcome

Complete brand identity system with logo, guidelines, social media assets, and e-commerce website ready for launch.

Strategy

The brand strategy focused on authenticity, memorability, and sophistication. By using genuine Japanese language and Kanji, we signaled respect for the cuisine's roots while creating a name that's phonetically easy for both locals and tourists to pronounce.

Authentic Japanese identity
Premium positioning
Coastal symbolism
E-commerce functionality

Process

Brand Identity

  • Logo design (wave + O fusion)
  • Brand guidelines document
  • Color palette & typography
  • Brand symbolism & meaning

Visual Assets

  • Social media templates
  • Packaging design
  • Signage concepts
  • Marketing materials

Web Development

  • E-commerce functionality
  • Online ordering system
  • Responsive design
  • Clean, classy interface

Roles & Credits

Creative Direction WYRM Studios
Brand Strategy WYRM Studios
Logo Design WYRM Studios
Visual Identity WYRM Studios
Web Development WYRM Studios
Social Media Design WYRM Studios

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